Fair | Uber - Free Agents of LA

Fair | Uber | Documentary Content

On a mission to drive happiness.

After creating the successful Fair for Uber advertising campaign, Fair decided it was time to hear from the drivers themselves about how their new car and new job were impacting their lives. We took a documentary film approach and spent one day with drivers to capture their emotive stories and help share their perspectives with the world. We created a multi-channel digital campaign, which sparked an inspiring new initiative committed to driver happiness.

The Fair for Uber Driver Council is a purpose-driven collective of dedicated drivers who listen to drivers’ stories to shape their environment and make it better for their community.