Made in LA
LINEA | Brand Identity
LINEA is a female-founded Pilates studio based in Los Angeles that approached Free Agents to develop its brand identity. The studio's mission is to promote living in alignment of mind, body, and soul.
Designing in the lines
With LINEA set to open in the West Hollywood Edition Hotel, we aimed to reflect a "Cali" beach girl aesthetic. Our design combined soft, ethereal photography rooted in nature with a touch of luxury. The watermark logo features a horizon line running through the type, symbolizing the studio's mission of mind and body alignment.
Living Linear
The founder of LINEA wanted to create a line of products to help clients live in alignment both inside and outside the studio. Believing in the power of aromatherapy, we designed a fragrance system to work with the senses, promoting general wellness. This was paired with equipment to enhance daily practice, embodying LINEA's holistic approach to well-being.
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