Fair | Uber - Free Agents of LA

Fair | Uber | Integrated Campaign

Transforming cars into gigs.

Fact: nearly 50% of rideshare drivers cannot qualify for a traditional auto loan or lease. So Fair teamed up with Uber to give rideshare drivers access to cars, no matter their credit score. We built an integrated brand-awareness campaign in Los Angeles spanning radio, streaming and social, outdoor and TV.

In less than a year, awareness among gig drivers reached 43%. Prospect growth doubled in under 8 weeks and accumulated 15K drivers in less than 6 months. Customer growth rose 85% quarter-over-quarter and 72% of whom responded that they “liked” or “loved” the Fair for Uber brand. Now that’s a win-win-win.