Fair - Free Agents of LA

Fair | Brand Campaign

A freedom company.

Fair’s mission is to eliminate the $1.2 trillion auto debt in the U.S. and change the way people buy and lease cars. The business was built on the philosophy of freedom: to free consumers from commitment and debt, and to make the process of getting a car simple, transparent, and well, fair.

To share this vision with the world, we created a library of assets, hundreds to be exact, all in a two-day shoot. We built a modular content model that allowed the brand to right-fit messages across all media channels, from social to out of home and even a Super Bowl spot. In less than two years, Fair amassed 3MM app downloads, providing cars to more than 45,000 customers. Let freedom reign.