Fantastic Fungi - Free Agents of LA

Fantastic Fungi | Packaging and Website

Reconnecting With Nature

The Fantastic Fungi Brand was founded by Documentary Filmmaker Louie Schwartzberg following the award winning film capturing the many benefits of mushrooms for humans and the planet. Schwartzberg created a line of functional wellness products to help people incorporate functional mushrooms into their daily life. Our team was asked to reimagine the product line and website to reflect the power of nature and the fantastic imagery in film.

Make it Fantastic

Fantastic Fungi Created a line of Elixirs, Capsules and Mushroom Chocolate to help users improve their overall well-being. Looking at the brand's email subscriber base we created a look and feel that’s expressive, vibrant and appealed to mature nature lovers.

The bottles and Jars feature the work of Jon Ching. Jon is a self-taught Hawaiian painter combining surrealism and nature to bring awareness to endangered species, the current mass extinction crisis and climate change.

The Fantastic Fungi team encourages their audience to reconnect with nature through the use of functional mushrooms and the practice of gratitude. The marriage between Jon Ching’s artwork and film’s of Schwartzberg were the perfect backdrop for website and product rebrand.

Growing the Fungi Fanfare

Email marketing and digital ads are the best ways to maintain and increase user engagement. The Free Agents team was asked to “revamp” the digital ads and email templates for the Fantastic Fungi Brand. With the new look and feel in mind, our team designed templates to delight, educate, and set the tone for everyday practice.