THRIVE - Free Agents of LA

Designed to Thrive

THRIVE | Brand Identity

Thrive is a personal training service with a cutting-edge approach to fitness. Thrive offers personalized plans to drive results with services like advanced strength training, progress tracking, and nutrition. Our goal was to create an elevated brand identity that felt powerful and dynamic.

More than just a Word

When asked to help find a name for the gym, we challenged our team to embody the “gym” mindset. Training in groups cultivates a shared standard of accountability and drive to reach for your goals. Together We Thrive.

Thriving is a lifestyle

With the growing community of fitness influencers and social media we needed to design a gym that would stand out against the noise. Gym enthusiasts are taking to their platforms to document their journeys with “What I eat in a day” and “My gym split” videos. These influencers are often not trainers and spread misinformation and dangerous habits that can lead to injury and ineffective workouts. We needed a brand that would appeal to social media users, that felt current but legitimate. Through this challenge Thrive became a lifestyle brand.

‹ Prev

› Next

Case Studies